When conducting a discovery call for a B2B website redesign project, asking the right questions is crucial to understanding the client’s needs, goals, and expectations. Here are the 10 most important questions we usually ask during the call:
1. What are the primary goals of the website redesign?
Understanding the main objectives (e.g., improving user experience, increasing conversions, better aligning with brand identity) will help us focus on the right areas during the redesign process.
2. Who is the target audience for the website?
Ask about the primary and secondary audiences to ensure the design, content, and functionality align with needs and expectations. This could include different B2B buyer personas such as decision-makers, technical users, or procurement teams.
3. What are the key pain points with the current website?
Identifying what’s not working or causing frustration (e.g., poor navigation, slow load times, outdated design) will help prioritize areas for improvement.
4. What specific features and functionalities are essential for the new website?
Inquire about any required features (e.g., customer portals, product catalogs, lead generation forms, CRM integrations) that are critical to their business processes.
5. What is the expected timeline and any critical deadlines?
Understanding the project timeline, including any important deadlines (e.g., product launches, events), helps us plan the project phases and resource allocation effectively.
6. How will success be measured for the website redesign?
We must clarify the key performance indicators (KPIs) that will be used to measure the success of the redesign (e.g., increased traffic, improved conversion rates, better engagement metrics).
7. Who are the key stakeholders involved, and what is their role in the decision-making process?
Identifying the decision-makers and influencers within the organization and understanding their priorities and preferences will help ensure alignment throughout the project.
8. What content and branding updates are needed?
Asking about any planned changes to content (e.g., messaging, case studies, blogs) and branding (e.g., logos, colors, typography) to ensure consistency across the new site.
9. What are your competitors doing, and how do you want to differentiate your website?
Understanding the competitive landscape and the client’s positioning can help us design a website that stands out and meets industry standards.
10. What is the budget for the project?
Gaining clarity on the budget helps set realistic expectations for the scope, features, and timeline. It ensures that both parties are aligned on what can be achieved within the given constraints.
Bonus Questions
How do you plan to maintain and update the website post-launch?
This helps determine the need for a content management system (CMS) and ongoing support or training.
Are there any existing analytics or user data you can share?
Existing data can provide valuable insights into user behavior and areas for improvement in the redesign.
By asking these questions, we will comprehensively understand the client’s needs, expectations, and constraints, allowing us to propose a tailored solution for their B2B website redesign.
