Design and development of multiple websites for an energetic YouTuber

About client:

Nicholas Ulehla, better known online as Socksfor1, or just Socks, is an Canadian-American gaming YouTuber.

Services provided:

Business Ideation & Research, Web Design, Web Development, YouTube Integrations

Igor Ulehla

Partners who exceeded our expectations – We understood each other from the get-go, not just on the level of creative ideas and technical skill but also on a human level.

The Challenge

Nic is a YouTuber and content creator with almost 5M followers. He’s focused on the gaming industry with an audience around 12-15 years of age. Nic needed an update of the brand to strengthen his online presence and attract new audiences.

Problems and challenges Nic needed to tackle:

  • A new lifestyle website with a premium design,
  • A place for community and potential collaborations
  • Merchandise promotion
  • No disruption of the current brand


Our collaboration

Our collaboration started with a thorough research of the market and monetization options. Insights from the research led us to a comprehensive solution that would help Nic with community consolidation, partnership support, and merchandise promotion. What followed was a deep dive into the first mood designs, including all the needed visuals and wireframes. Here's a brief overview of the work we've done for the YouTuber.

Custom Website Design & Development

Based on Nic's needs, we decided that React technology was the most fit for the website. It provides a plethora of possibilities to create visually sophisticated dynamic content. 

Nic won't be dependent on the developers. Instead, he can easily create and edit everything in the CMS. 

The backend framework Gatsby allows us to build stable static websites, query the YouTube API, and build a fast and secure website experience.

Community Consolidation

Nic used to run several YouTube channels with varying content and follower counts. Apart from that, he engages every day with his large communities on Discord and Instagram. We needed to consolidate all these scattered audiences into one place: Nic's custom-built website. 

Apart from traditional website building, we are also developing a voting mechanism. It will allow Nic's community to vote for the activity that he will focus his content on, further driving interest and traffic to the site.

Partnerships Building

One of Nic's most valuable revenue streams as an influencer are partnerships that enable him to promote products or run affiliate programs. To attract the right partners, he needs to communicate the impact he can generate through his channels in an easy-to-understand, compelling, and engaging way. The customer journey starts with a hero section that communicates the brand, then we introduce the partner to the products and how we can work together, the marketing numbers we achieve, and we end the page with a lead generation magnet where they receive case studies and examples of collaboration in exchange for an email.

Merchandise Promotion

For raving fans who follow Nic's brand and want to support him, he has created his own merch including clothing, accessories, and other items. The challenge was to find and implement an e-commerce solution that would fit his needs and was as easy to maintain as possible.


  • Website Lifestyle Design
  • Custom website built on React technology
  • Contentful CMS platform
  • API integration with Youtube
  • Lead generation strategy

“Well-designed websites and web applications have a significant impact on business growth”

When planned and built correctly, web solutions help to better serve your clients.

Looking for a similar solution?


We specialize in crafting websites and web applications for innovative companies and startups.


Today, our projects encompass a wide range, from building new business websites to revitalizing existing ones, building web applications (MVPs), and custom web development, including integrations with payment solutions, CRM systems etc.


Our team handles every aspect required to bring a web solution to life. This includes user research, project strategy, branding, user interface and experience design, usability testing, prototyping, web design, and development.

Sure, you’ll receive a team including a direct point of contact for project management, creative direction, and quality assurance. Finally, for ongoing support, you’ll have an account manager available whenever you need it.

Our design and development team works on-site from the co-work TheSpot in Bratislava, Slovakia, Europe.

You can find our client-oriented team in New York.

We love the human connection of being in person and, when possible, would love to find times to meet face-to-face when it makes sense.

At Webgate, we understand the importance of flexibility in budget and support for our partners.

i.e., Business website starting at 2900$.

We offer a blended rate for our services and work with our clients to determine what level of support we can provide based on their budgetary constraints.

Custom front/back end development starting from 400$/MD.

We offer two engagement models: time & materials and a fixed project fee.

Following discovery conversations and project briefings, our team will recommend the most suitable model for you. We will create a customized proposal, including a timeline and estimated cost.

We aim to deliver the best possible solutions to our partners, tailored to their specific requirements. We strive to meet your unique needs and budget constraints.

The average timeframe for traditional business website redesign/greenfield build projects is 4-6 weeks.

For lean and agile custom web app development, we can deliver 2-3 months.

We have experience working with clients in various time zones.

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Over the past seven years, we have perfected our client collaboration model, enabling seamless work with clients from the UK, Switzerland, and the USA.

We understand the challenges of different time zones and have implemented effective communication and project management strategies to overcome them.



Front-end Development
Back-end Development
Low code/No-code
Low code/No-code
Web Design
UI/UX/CX Design