How Bloomreach saves development costs and speeds up website operations with Webgate

We have rebuilt the complex marketing website with 1,200+ pages in 3 languages from a full-code frontend and custom CMS to a full low-code solution using WordPress and Elementor, significantly speeding up marketing and sales activities while reducing development costs.

Cost Savings

Faster delivery

Industry

Pages Improved

1200+

Website

About Bloomreach

Bloomreach is a cloud-based e-commerce experience platform and B2B service specializing in marketing automation, product discovery, and content management systems.

The company, founded in 2009 is headquartered in Mountain View, California. In 2022, Bloomreach was named to the Inc. 5000 Fastest Growing Private Companies in America and the Best In Business honoree.

The Challenge

Bloomreach’s marketing team working with their complex 1200+ page website was bottlenecked by its dependence on the in-house engineering team and legacy Java based CMS. Every minor change required developer involvement, slowing down the content upload pipeline. This limited the marketing potential and pace in which new products are presented.

In need of a more agile approach, Bloomreach sought a partner who could migrate to a new, more flexible low-code CMS while improving UX/UI of the website and make it possible for non-technical marketing people to manage content and speed up the processes.

This is where Webgate stepped in, offering a solution that addressed both low-code needs and UX/UI expertise.

The Solution

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