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We are experts in creating websites that resonate with and convert
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A decade in the industry. 150+ websites built, optimized, and operated. Here we share what we’ve learned.
Services
We are experts in creating websites that resonate with and convert
Website
A decade in the industry. 150+ websites built, optimized, and operated. Here we share what we’ve learned.
BLOOMREACH / ENTERPRISE WEBSITE REDESIGN & MIGRATION
We transformed Bloomreach’s complex marketing website into a flexible WordPress and Elementor platform—giving its marketing team more control over content, page creation, and ongoing improvements.
Deliverables
Industry
Pages Improved
1,200+
Website
Bloomreach helps businesses connect marketing automation, product discovery, and content management. Its marketing website needed to support multiple product lines, international audiences, and a growing content library.
Webgate rebuilt the 1,200+ page website across three languages, replacing a custom Java-based CMS with WordPress and Elementor. The focus: give marketers more control while creating a consistent foundation for ongoing development.
PROJECT SCALE
Bloomreach’s legacy Java-based CMS made routine website changes dependent on developers. Content updates, campaign pages, and product launches competed for engineering time.
Across 1,200+ pages and three languages, this slowed the content pipeline and made new layouts harder to deliver. Bloomreach needed a more flexible platform that non-technical marketers could manage, together with a clearer user experience.
We combined UX improvements, a reusable design system, and an enterprise CMS migration to make the website easier to build, manage, and improve.
01 / USER EXPERIENCE
We simplified the main navigation, improved the Get a Demo experience, and refreshed key page layouts and interactive modules. The work focused on reducing friction in important customer journeys.
02 / DESIGN SYSTEM
More than 40 page templates and 50 reusable components give the marketing team a consistent starting point for new pages. The system covers content sections, forms, navigation, and interactive modules.
03 / CMS MIGRATION
We moved the website from a custom Java-based CMS to WordPress and Elementor, supporting 1,200+ pages in three languages. We also prepared migration scripts for more than 900 articles.
04 / PERFORMANCE & SEO
Lazy loading, automatic WebP conversion, caching, and CSS and JavaScript delivery improvements addressed performance and on-page SEO requirements. Core Web Vitals and PageSpeed recommendations guided the technical work.
BEFORE & AFTER
The new platform changes how Bloomreach’s marketing website is managed: reusable components reduce repetitive development, while a flexible CMS puts more routine work in the hands of the marketing team.
Up to 50%*
Previously reported by Webgate. Reusable templates and low-code editing reduce the need to build each page or update from scratch.
30%*
Previously reported by Webgate. A shared component system gives the team an established foundation for delivering website work.
MARKETING CONTROL
Non-technical team members can manage content with less engineering involvement, leaving developers to focus on complex requirements.
CONTINUOUS IMPROVEMENT
A multilingual architecture, consistent design system, and performance improvements provide a foundation for future website development.
*Source: Webgate’s previously published Bloomreach project page.
LET’S BUILD SOMETHING BETTER
We help B2B technology companies redesign, migrate, and operate complex marketing websites—from strategy and UX to development and ongoing WebOps.
Discover the many ways in which our clients have embraced the benefits of working with us.
