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Behind every great website is a
great team
.

We have built 150+ websites for marketers and global brands.

Home / Resources / Tools

The Webgate toolkit

Website design &
development tools.

A practical directory of 31 tools used in Webgate projects. Explore what each one does, how we use it, and where to get started.

By the Webgate team · Updated 13 November 2026

Design. Build. Measure. Improve.

31 tools · 5 workflow areas

Find the right tool for the job.

Webgate uses Figma for design, WordPress and Elementor for editable marketing websites, and React and Next.js for custom builds. Our wider toolkit supports research, SEO, analytics, integrations and project delivery.

Tools are selected for each project; this is not a list of software every client needs. Some cards describe tools used in earlier Webgate workflows. Product availability and plans can change.

01 / Design & review

Shape the website before you build it.

Tools for planning, interface design and feedback that gives everyone a clear next step.

Figma

Collaborative interface design, prototyping and design systems.

How we use it at Webgate

We design responsive page layouts, review feedback and hand over reusable components for development.

Sign up for Figma ↗

Relume

An AI website builder with tools for planning site structure and page layouts.

How we use it at Webgate

We have used Relume to explore sitemaps and wireframes before refining the design in Figma.

Try Relume ↗

Markup.io

Visual feedback software for commenting directly on websites and other digital content.

How we use it at Webgate

We have used pinned comments to collect client feedback on pages and keep design corrections easy to follow.

Try Markup.io ↗

Loom

Screen recording and video messaging for sharing explanations without a live meeting.

How we use it at Webgate

We record page walkthroughs and explain feedback so designers, developers and clients can review the same context.

Get Loom ↗

02 / Build & develop

Build a website your team can run.

Content management, custom development and delivery tools. The right combination depends on what the website needs to do.

WordPress

An open-source content management system for publishing and maintaining websites.

How we use it at Webgate

We build and maintain marketing websites with editable content, reusable templates and integrations tailored to each team.

Download WordPress ↗

Elementor

A visual WordPress editor for building page layouts, templates and reusable website elements.

How we use it at Webgate

We turn approved designs into responsive pages that marketing teams can edit, including reusable sections and dynamic content.

Get Elementor ↗

Advanced Custom Fields

A WordPress plugin for creating structured fields and editing interfaces for custom content.

How we use it at Webgate

We structure content such as team profiles and custom page information, then connect those fields to website templates.

Get ACF ↗

WPML

A WordPress translation plugin for managing multilingual content and language versions.

How we use it at Webgate

We implement multilingual websites and handle translation of pages, templates and custom fields, including Elementor compatibility checks.

Get WPML ↗

React

A JavaScript library for building interfaces from reusable components.

How we use it at Webgate

We use React on custom website projects, including interfaces that connect structured content and external services.

Start with React ↗

Next.js

A React framework for building websites with routing, server rendering and application features.

How we use it at Webgate

We use Next.js for custom builds, including Webgate Studio, where the website benefits from a code-based frontend.

Start with Next.js ↗

GitHub

A platform for hosting Git repositories, reviewing changes and collaborating on code.

How we use it at Webgate

We keep website code in version control, review changes and connect repositories to deployment workflows.

Sign up for GitHub ↗

Vercel

A platform for building, previewing and deploying websites and web applications.

How we use it at Webgate

We deploy custom projects such as Webgate Studio and use preview deployments to review changes before release.

Sign up for Vercel ↗

03 / AI & research

Use AI with a clear job to do.

Assistants for research, content and implementation. We check the outputs and keep people responsible for the final result.

ChatGPT

An AI assistant for working with text, ideas, research and technical questions.

How we use it at Webgate

We use it to explore content and implementation ideas, with people checking facts, brand fit and the final output.

Try ChatGPT ↗

Claude

An AI assistant that supports writing, reasoning and coding workflows.

How we use it at Webgate

We use Claude in AI-assisted website work, including content and Elementor workflows, with scoped access and human review.

Try Claude ↗

OpenAI Codex

An AI coding agent for understanding projects, editing code and carrying out development tasks.

How we use it at Webgate

We use Codex for implementation, checks and supported Elementor MCP edits, then review the saved pages in the browser.

Get Codex ↗

Perplexity

An AI research tool that finds and summarizes information with links to sources.

How we use it at Webgate

We have used it for early UX and website research, checking original sources before using findings in a recommendation.

Try Perplexity ↗

04 / Measure & optimize

Understand what needs to improve.

Tools for search visibility, measurement, behavior analysis and performance checks.

Google Analytics 4

Google’s analytics platform for measuring website events, traffic and user journeys.

How we use it at Webgate

We set up measurement around useful actions, such as inquiries, and check that campaign and source data remain meaningful.

Get started with GA4 ↗

Google Tag Manager

A tag management system for deploying and managing website measurement tags.

How we use it at Webgate

We manage analytics and marketing tags, test triggers and check their behavior with the website’s consent setup.

Get Tag Manager ↗

Google Search Console

Google’s tool for monitoring search performance, indexing and website search issues.

How we use it at Webgate

We check which pages Google discovers, investigate indexing problems and review search visibility after website changes.

Open Search Console ↗

Ahrefs

An SEO toolkit with site auditing, keyword research and backlink analysis.

How we use it at Webgate

We use Site Audit to investigate broken links and technical issues, then prioritize fixes that affect website quality.

Get started with Ahrefs ↗

Rank Math

A WordPress SEO plugin for metadata, sitemaps, indexing controls and structured data.

How we use it at Webgate

We configure page titles, descriptions and schema, and review how WordPress pages appear in search and shared links.

Get Rank Math ↗

Hotjar

Behavior analytics tools, now part of Contentsquare, for heatmaps and session replay.

How we use it at Webgate

We work with Hotjar on client websites to investigate page interactions and identify areas to improve in the user journey.

Explore Hotjar ↗

WP Rocket

A WordPress performance plugin for page caching and frontend optimization.

How we use it at Webgate

We configure caching and asset delivery, then test menus, media and interactions to catch optimization-related regressions.

Get WP Rocket ↗

Google Lighthouse

An automated auditing tool for performance, accessibility, SEO and web best practices.

How we use it at Webgate

We use lab audits to diagnose loading problems and compare changes, alongside real-user data when it is available.

Use Lighthouse ↗

Pagespeed Digital

Webgate’s website health monitoring tool for performance, uptime, technical SEO and AI search readiness.

How we use it at Webgate

We use it to bring website health checks into one dashboard and identify issues to investigate during ongoing website care.

Explore Pagespeed Digital ↗

05 / Connect & collaborate

Connect the website to the work around it.

CRM, automation and delivery tools that help website projects fit into day-to-day business.

HubSpot

A customer platform combining CRM, marketing tools and website content management.

How we use it at Webgate

We build CMS themes and modules where needed, and connect website forms and customer data to marketing workflows.

Get started with HubSpot ↗

Pipedrive

A sales CRM for managing contacts, leads and deal pipelines.

How we use it at Webgate

We connect website inquiries to Pipedrive so leads enter the sales workflow with the information a team needs.

Try Pipedrive ↗

Make

A visual automation platform for connecting apps and building multi-step workflows.

How we use it at Webgate

We use it for suitable website integrations that move information between forms, marketing tools and business systems.

Try Make ↗

Zapier

An automation platform that connects app events to actions in other services.

How we use it at Webgate

We connect Elementor form submissions to tools such as Brevo and Pipedrive, reducing repeated manual data entry.

Try Zapier ↗

ClickUp

A project management workspace for tasks, documentation and delivery coordination.

How we use it at Webgate

We organize website work into assigned tasks, track feedback and keep implementation and QA work visible to the team.

Sign up for ClickUp ↗

Slack

A team communication platform built around channels, messages and integrations.

How we use it at Webgate

We coordinate delivery and ongoing support in shared project channels, including work alongside client marketing teams.

Get Slack ↗

See the tools in practice

The workflow matters as much as the software.

Explore practical guides and project examples behind this toolkit.

Good questions

Website tools: your questions, answered.

Which tools does Webgate use for website design and development?

We use Figma for interface design, WordPress and Elementor for editable marketing websites, and React and Next.js for custom development. Tools such as GitHub, Vercel, Rank Math and Google Analytics 4 support delivery and ongoing improvement. The selection depends on the project.

Do we need all 31 tools for a website project?

No. A website needs a practical setup that fits its content, integrations, reporting and maintenance. Many tools in this directory serve different types of projects, or are used by our delivery team rather than installed on a client website.

What is the difference between WordPress and Elementor?

WordPress is the content management system. Elementor is a visual editor that runs inside WordPress. We use them together where a marketing team needs reusable layouts and straightforward editing.

How does Webgate use AI tools?

We use AI for supported research, content and development tasks, including Elementor MCP workflows. We define the task and permissions, review the output and test the resulting website before release.

Which tools help with SEO and AI search visibility?

Google Search Console helps us inspect indexing and search performance. Ahrefs supports site auditing, and Rank Math manages WordPress SEO settings. Useful, accurate content and a technically accessible website remain the foundation; no tool guarantees rankings or inclusion in AI answers.

Are these tools free?

Some tools are open source or have free entry options; others require subscriptions or paid licenses. Follow each official link to check current plans, usage limits and terms. Hosting and implementation costs are separate considerations.

Can Webgate work with our existing tools?

Yes. We start by reviewing the website and tools your team already uses, then identify what to keep, connect or change. Explore our website design, development and integrations services to see how we approach that work.

A better website starts with the right setup.

Tell us what your team needs to publish, connect and improve. We’ll help you choose a practical toolkit and put it to work.

Let’s talk about your website ↗

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