We have rebuilt the complex marketing website with 1,200+ pages in 3 languages from a full-code frontend and custom CMS to a full low-code solution using WordPress and Elementor, significantly speeding up marketing and sales activities while reducing development costs.
Deliverables
Industry
Pages Improved
1200+
Website
Bloomreach is a cloud-based e-commerce experience platform and B2B service specializing in marketing automation, product discovery, and content management systems.
The company, founded in 2009 is headquartered in Mountain View, California. In 2022, Bloomreach was named to the Inc. 5000 Fastest Growing Private Companies in America and the Best In Business honoree.
Bloomreach’s marketing team working with their complex 1200+ page website was bottlenecked by its dependence on the in-house engineering team and legacy Java based CMS. Every minor change required developer involvement, slowing down the content upload pipeline. This limited the marketing potential and pace in which new products are presented.
In need of a more agile approach, Bloomreach sought a partner who could migrate to a new, more flexible low-code CMS while improving UX/UI of the website and make it possible for non-technical marketing people to manage content and speed up the processes.
This is where Webgate stepped in, offering a solution that addressed both low-code needs and UX/UI expertise.
With an experienced team of Web Design & Development experts, Webgate was able to provide x things that Bloomreach lacked.
UX/UI Website improvements — where we have discovered/addressed the most important areas for improvements – i.e., “Get a Demo” form, simplification of the main navigation, captivating dynamics/animation of the key modules and more.
Website Design for the key pages (40+ unique pages/template) — we have prepared design concept based on outputs from audit and from wireframing CX workshops. We have refreshed the design system – colors, typography, tab modules, forms, navigation and prepared customer centric pages with smooth animations.
WordPress CMS + Elementor Development — Our experienced team built a responsive, multi-language website with simplified product search and optimized performance, identified and prepared migration scripts to move 900+ articles from the old system, build 40+ page templates, prepared 50+ website components for marketing team to be used when publishing new pages.
On-page SEO optimization and performance optimization
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